Bright idea

The team at Sputnik Zurich aim to keep bikers and pedestrians both visible and fashionable when they’re out in the urban world with their high visibility bags. Taking inspiration from the streets for its material and production, the company’s aim was to help bring safety to the complex and intertwining transportation system that left individuals in risky situations. Their solution: bags to hold your stuff while at the same time alerting traffic to your position on the streets. The concept and design seems fitting since the bags are made from safety vests you see joggers wearing at night or construction workers on site. Their idea is to use building containers on construction sites around the city as production locations, bringing a locally produced product to the people in those locations as a way to help shine attention on urban development. Sustainable. Fashionable. We like.